Toyota Plots Record Production Push to Counter How Crappy 2020 Has Been



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By on November 3, 2020

Toyota is reportedly seeking to supercharge vehicle production to record levels in the latter half of 2020 as a way to help offset how lousy the rest of the year has been. Its previous six-month record was achieved in 2015 and resulted in 4.53 million sparkling new automobiles. But Toyota would like to eclipse that this year and is targeting 4.6 new vehicles between July and December, with the biggest assembly push coming in the final quarter.

Toyota has already informed its suppliers of the plan, according to The Japan Times, and has been building its momentum. The manufacturer assembled nearly 842,000 cars in September, increasing year-over-year volumes by 11.7 percent and setting a monthly production record for itself. Though it likely wasn’t sufficient to recoup sales lost earlier in the year as lockdown protocols crippled the global market and disrupted supply chains.

Will that change by January? Definitely not.

The firm only managed to build 3.31 million vehicles worldwide in the first half of this year — resulting in 28.6 percent fewer cars than the same period in 2019. Toyota is aiming to narrow that gap to about 17 percent for the entire year (vs 2019) by building 7.9 million vehicles in total. A full recovery clearly isn’t happening for the Japanese manufacturer but that doesn’t place it in a situation that’s dissimilar for any other major automotive conglomerate. Everyone lost this year and simply getting back into fighting shape before year’s end is still an achievement.

[Image: Toyota Motor Corp.]

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