Disney and advertising giants pledge to strip targeted ads from children’s apps

Disney and Viacom, together with a group of advertising firms, have settled three class-action lawsuits requiring them to make substantial changes to advertising that targets children via mobile apps.

As reported by the New York Times, the companies were accused of “insidious and manipulative forms of marketing”. They were said to have added tracking software into mobile games played by children, in violation of both state privacy and fair business practice laws.

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