Adobe is giving away thousands of stock photos – here’s why

Adobe has started a new initiative to help democratize creativity, making 70,000 high-quality images and videos available for free. The new Adobe Stock free collection has been hand-curated by Adobe Stock artists and can be used for personal, business, or commercial projects.

“Stock content has long been a powerful tool for creatives,” Claude Alexandre, the VP of Adobe Stock, explained in a blog post. “Whether using it to jump-start projects, quickly visualise and pitch ideas and concepts, or combine licensed and original content into something new, creatives rely on stock to help them do more, faster. Today, it’s even more essential that content creators have access to sophisticated imagery, while considerations like shrinking budgets and the need for social distancing have made it extremely challenging to create original work.”

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